If you're like most business owners, you understand the value of LinkedIn as a powerful networking tool. But did you know that LinkedIn offers a feature called Services Pages?
Linkedin Service Pages are essentially like mini-websites within your LinkedIn profile, and they can be an extremely effective way to showcase services or products, generate leads, and attract more potential customers.
In this blog post, we will discuss what LinkedIn Service Pages are and why they matter if you are a service provider.
We will also share tips on how you can take advantage of this feature and use it to be adding services and generating strong leads for your business.
Let's get started!
What is a LinkedIn Services Page?
LinkedIn Services Pages are pages that highlight the products and showcase services offered by a business or a person or their Linkedin profiles.
These pages include information about the business, add services, as well as customer reviews and testimonials.
The Service Page works like a dedicated landing page that showcases your services and businesses at no cost. It's similar to a freelancing marketplace on a request for proposal basis.
Additionally, customers may reach out to a service provider for free, regardless of connection degree.
A client makes a project request to a service provider in general. The provider can add services and then sends a proposal to indicate interest in the project. Once a good offer is received, the client and contractor negotiate the project's conditions and begin working.
The providers' Service Pages will also be visible on the feeds of their network, the Linkedin search, and their own Linkedin profile.
Depending on your privacy settings, they will also be discoverable in the LinkedIn search by any individuals who are and aren't first-degree connections. You may link your Service Page to your LinkedIn profile as well.
View the Service Page admin to see requests, projects, client lists, and review invitations.
You may attract clients to inquire about your services without having to leave LinkedIn by creating a LinkedIn service page.
Not only do you make it simpler for them, but you also earn trust by association with LinkedIn.
It's also possible to use it for lead qualification. Before they can even request a proposal, LinkedIn asks them a series of questions to help identify potential clients. This portion is more than just a CTA; it has the feel of a complete landing page that has been authorized by LinkedIn.
Finally, you may get in touch with any individual about your services. There's no need for them to spend InMail credits or go through hoops to contact you.
A LinkedIn service page, in a way, seems to be the platform's method of making it simple for freelancers and other service providers to discover new clients.
How to Create a LinkedIn Service Page
To Create a Service Page you don´t need a Premium business subscription. You just have to do the following steps:
- Click the Me icon at the top of your LinkedIn profile homepage.
- Click the View Profile button.
- Click the Open to option.
- Select Providing services.
- Click the Continue button after reviewing How it works.
- Complete the Service Page setup information.
- Click the Next button.
- Preview the information that will appear on your Service Page.
- Click the Make changes button to adjust your Service Page or click the Publish button to make your Service Page viewable by members.
Also, you can link your Linkedin Service page to your Linkedin Company pages. Linking your pages offers a direct path for potential clients to view your services listed.
Why do Linkedin members need a Service Page?
Get more Visibility
The issue is why shouldn't you make a LinkedIn Service Page? According to various studies, LinkedIn has approximately 750 million users and 60 million registered firms. There's no reason why small business leaders would not want to also join this enormous network.
Through the LinkedIn Service Page, your business may interact with 60 million companies.
For example, if you offer B2B services such as "SEO / Marketing." You may establish a service page on LinkedIn and write "SEO and Marketing" under the service providing area. When other Linkedin users search for an SEO and Marketing provider, you will appear in their search results.
Improve the conversion rates using your Linkedin profile
In recent years, social media platforms have been a tremendous help to organizations.
LinkedIn is another one of those sites. As a business service provider, you must attract new clients; decision-makers within their organizations. To accomplish that, you'll need strong sales tactics and high sales projections to meet your revenue goals.
Getting customers to LinkedIn will enable you to track the number of leads you qualify, as well as the conversion rate.
LinkedIn Service Pages have excellent conversion rates, as they go straight to the point of generating business opportunities.
In addition to the previous advantages, it allows you to develop a larger client base than any other tool or platform.
In that case, rather than spending time on different tools and platforms, you may devote all of your attention and business focus towards developing a solid LinkedIn profile.
Build a Powerful Lead Generator
Consider the LinkedIn Service Page to be a digital marketplace. Sellers market their services on the site. Buyers come to buy them.
You may directly seek and prospect consumers through the service page. It provides a complete view of businesses available and what they want most.
According to the results, you may market your firm that way and provide helpful business solutions. For both selling a service and purchasing one, LinkedIn is extremely popular.
Also, according to recent research, LinkedIn is 3x more effective than Facebook and Twitter in generating leads.
Next Steps: How to Build Your Authority on Linkedin
Awesome! We went through what is the Linkedin Service Page and why it's important to have one.
The next step is to demonstrate that you're an industry expert to those who visit your Linkedin pages. Or, that you are a reference for your network of contacts.
One of the most effective ways to build authority on Linkedin is to share content and get engagement.
If you publish relevant posts with a large number of likes and comments, it can get your visitor's attention.
The best way to keep up your Linkedin automation and consistently have more engaging posts is to use a tool like Linkboost.
With Linkboost you can generate qualified engagement and increase up to 10x the usual reach of your publications on Linkedin.
Still not familiar with Linkboost?
Watch this introductory video to learn your first steps!
Ready to get started? Click here and take the test!