LinkedIn has over 330 million active users, and promoting excellent material on a regular basis is critical for developing your network on the platform.
Currently, a LinkedIn scheduling tool is not currently available on LinkedIn. How do you set up your LinkedIn profile so that you are publishing content effectively?
There are many tools available on the market that will help you schedule your LinkedIn posts, both free and paid options.
In this blog post, we'll explore why it's important to plan ahead when scheduling these posts and what some of the best tools out there are for doing so!
Why Should You Schedule LinkedIn Posts?
There are many reasons why it's important to plan and schedule your LinkedIn posts: the first is that you can be publishing content at times when people will see them, not just during office hours.
By planning ahead, you can also make sure that there is a good variety of topics being published by those in your network as well as yourself.
Scheduling helps ensure consistency for individuals who manage multiple profiles as well!
In addition, scheduling helps give an insight into how long each piece of content takes to create - this allows you better planning for future pieces too.
What Network Effects Does This Have?
By increasing the amount of content going out on your personal profile, business page(s), and groups - you'll be able to create a better and stronger network.
This can help with your personal brand, but also helps when it comes to establishing yourself as an industry leader in the future too!
Best Tools for Scheduling LinkedIn Posts
Let's take a look at some of these tools now (in no particular order)
Inlytics is a great tool for scheduling your content on Linkedin as well as keeping track of the analytics behind it.
Different from many other tools, it's focused only on Linkedin and provides a wide range of metrics to help you see how your posts are performing.
It is a paid service but offers a free tier so you'll be able to schedule 3 posts/month.
Their plans start from $10/month and go up depending on what you need!
Buffer is one of the most well-known names on this list and has been around since 2010. By far is one of the best tools out there for managing your social media posts.
Buffer allows you to connect multiple social media profiles so that they are all being scheduled from one place - including Twitter, Facebook, Google+, Pinterest, and LinkedIn!
Their free tier allows you to connect your Linkedin account and schedule 60 posts/month (2 posts/day).
Also, there are many analytics tools inside Buffer so you can track how each post is performing. The catch is that you can't access them unless you upgrade to their paid tier.
Their paid plans are very cheap if you want only to use Linkedin, it's 5 USD / month for every social channel you add!
Publer is another great free tool that provides a range of features for scheduling your content across different social media platforms.
Its free tier is very generous, providing users with the ability to schedule up to 10 posts per month for every social account between Linkedin, Twitter, Facebook, and Instagram.
Their paid plans also are very cheap and are a great way to start off if you don't want to spend too much.
This one is the last for our free tools list. Similar to Publer, Socialoomph is a great tool for planning your social media posts with a very simple and easy-to-use interface.
Socialoomph is easy to use, and it also has a feature that makes the posts "self-destruct" after a certain date, so your social content can always stay fresh and up to date.
Their free plan allows you to connect to only one social media account (your Linkedin) but you'll be able to schedule an unlimited number of posts.
Their paid plans are very cheap too, starting at around $15/month.
Here are some paid options with great features that can help you manage your content publishing on a scale.
Hootsuite is a well-known social media management tool that allows you to plan and execute posts on LinkedIn and other social networking sites, measure their effectiveness, and access analytics.
You can use it to schedule and publish posts to LinkedIn accounts, company pages, and other social networks.
You can easily manage your LinkedIn posts via the Hootsuite dashboard, which displays your social data in columns.
It's a fantastic tool if you need to manage too many social network accounts since the paid level of $19 per month allows you to connect up to 10 social media profiles and publish an unlimited number of posts.
SocialPilot is a very powerful social media scheduling tool with features like collaboration, social media advertising software right inside your dashboard.
You can use it to schedule and publish posts for LinkedIn, Twitter, Facebook, Google+, Instagram, and Pinterest.
One of the great things about SocialPilot is that you can connect more than one account per social media platform - so if you have a personal profile and company page on LinkedIn, you can easily manage them both from SocialPilot.
Their paid plans start from around $30/month (for up to 10 social media accounts) and go up depending on how many you want to add.
Many marketers will agree that CoSchedule is one of the best tools out there when it comes to scheduling content - and it does so much more than just LinkedIn!
This tool permits you to drag-and-drop your posts in order to create a better, more well-thought-out campaign calendar based on what's currently happening in your industry.
It also includes SEO capabilities too! If you're looking for an all-inclusive solution then CoSchedule might be right up your street - however, if you want something specifically focused on LinkedIn then perhaps this isn't quite a good fit.
Their paid plans start at $29/month, which isn't too bad considering that the tool does so much more than just LinkedIn. It also has a free tier that allows schedule unlimited posts for your Linkedin account.
Which tool do we recommend to schedule Linkedin posts?
We recommend Buffer and Inlytics as the best tools for scheduling LinkedIn posts.
Buffer is a great tool to get started with Linkedin post scheduling because it's simple to use, has a great UI, has a wide range of features and integrations, and is affordable.
You can use their free tier with no problems if you want to schedule posts for one LinkedIn account.
Inlytics is a great tool because it's built with a focus on Linkedin users, so you'll be able to schedule your posts and get detailed insights about how they're performing.
It comes with a powerful analytics dashboard so you will be able to get many data points about your posts and how they're resonating with your audience.
Extra tip - Linkboost
Sometimes, it can be a little hard to attract connections and other users to engage with your content!
For that reason, we created Linkboost!
Linkboost is an automation tool that helps you reach a LinkedIn audience 10 times bigger than normal for your content and posts. With automated boosting, you can get a huge burst of engagement on Linkedin in a short space of time.
Now you know how to start getting huge engagement with your posts. To do this, simply:
1. Install the Linkboost chrome extension
2. Join pods according to your niche, or create your pod
3. Start adding your LinkedIn posts to get likes and comments from other users
If you’re ready to start getting a huge engagement on your LinkedIn profile, then download the Linkboost extension and get your free account. On our free plan, you will be able to boost 3 posts/month, no credit card asked.
Does LinkedIn have a Scheduling Tool?
LinkedIn doesn't have an in-built scheduler, but there are a number of great tools that you can use to help with this.
We recommend Buffer and Inlytics as the best options available.
Can I Schedule Posts for Multiple LinkedIn Accounts?
Yes! most of the tools we've mentioned allow you to connect multiple LinkedIn
Can You Schedule Posts on LinkedIn For Free?
Yes! most of the tools we've mentioned have a free tier that allows you to schedule posts for LinkedIn. However, some of the features might be limited (such as the number of posts or analytics).
What's the Best Time to Post on LinkedIn?
This question is difficult to answer because it depends on your industry and what type of post you are creating. For that, we wrote a very detailed blog post on the best time to post on LinkedIn. You can read it here